The Messaging Maven Podcast by Messente
The Messaging Maven by Messente Communications is a podcast dedicated to business messaging in Europe. It breaks down messaging industry complexities into plain language, covering topics like SMS, WhatsApp, and Viber. The show features expert interviews, deep dives into European market trends, and strategies for enhancing customer experience and scaling messaging. It is aimed at professionals sending marketing, notifications, or OTPs.
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How the cheapest SMS price deal can turn out to be the most expensive one
Have you ever calculated what a failed OTP message really costs your business?A 10% lower SMS price might seem like a win - until OTPs and Marketing messages fail to reach customers, costing you signups and revenue.We have gathered insights from hundreds of customer conversations and will answer the most pressing questions about SMS cost, what you are paying for, and why sometimes the cheapest off
How To Manage Expectations and Build AI Powered Products with Frederick Bendžius-Drennan
This episode is a live recording of Messente's Coffee & Product morning in Vilnius, April 9th 2025. In this episode, you'll hear about: 📍 Expectation management on the tech & stakeholder side 📍 Real-life experiences and examples 📍 How to recover from failure 📍 To buy or to build? Speakers: 👉🏻 Head of Product @ Messente, Harry Peek👉🏻 Principal Product Manager @ 1E, Frederick Bendž
Top Things You Need To Know About Business Messaging in 2025 I Messente Live
In this podcast episode, you will learn how to optimize your business messaging costs (SMS, WhatsApp, Viber). You will hear how business messaging is shifting in 2025, and how to remain competitive in the Baltic region and across Europe. You'll also learn about price models, compliance requirements and rich messaging channel changes.Speakers:👉🏻 Messente's CEO Uku Tomikas👉🏻 Head of Global C
SMS Fraud Report 2024 & storytime: How I Fell For a Scam
Hi all!
It's been a long time since I've done a solo session on The Messaging Maven - but it's quite an important topic.
I fell for a scam - yep. I work with fraud prevention every day, yet I still got scammed out of money with some biking gear.
So, in this episode, you'll hear my storytime of how that happened.
Also, we recently released the SMS Fraud Report 2024, so I am happy
Tue Søttrup: Connect With Your Customer - Refining The Dialogue around Customer Service and Communications
In this episode, my guest is Tue Søttrup, VP CX Excellence & Chief Evangelist @ Dixa.
With more than 20 years in customer service, Tue is fueled by his passion. He sees software as a force to fortify brand relationships, elevate customer experiences, and transform agent engagement. His expertise embodies the pivotal fusion of technology and customer-centricity.
On this live session, we will ta
#repost: CX Goalkeeper X Uku Tomikas:
Hi, this is a #repost of Customer Experience Goals with CX Goalkeeper podcast that I visited in June 2023.
Just as a soccer team relies on a common purpose and strategic plays to win the championship, the CX Goalkeeper podcast brings you weekly interviews with industry leaders, offering unparalleled insights and game-changing strategies. With high-quality guests who are the top players in their f
#repost: The Payments Show X Uku Tomikas:
Hi, this is a #repost of The Payments Show Podcast that I visited in July 2024.
The Payments Show helps businesses learn how to use the latest payments and financial technology to increase sales conversion and cut costs. The show is hosted by the wonderful Satwant Phull.
We talked about how to communicate with every mobile phone user on the planet.
Please do follow the podcast as their episodes a
#repost: All Things Considered CX x Uku Tomikas:
Hi, this is a #repost of All Things Considered CX with Bob Azman podcast that I visited back in June 2023.
All things considered, CX, is a lively discussion about the challenges and opportunities facing organizations as they strive to improve their overall customer and employee experiences.
Whether you are a well-seasoned executive or a new convert to the world of CX, our show addresses how to br
What to expect from business messaging in 2024?
Welcome to 2024!
In this episode, I am joined by the Head of Revenue, Marcus Kallavus, and the Head of Connectivity, Tõnis Kirsipuu, to talk about the expectations and predictions of business messaging in 2024.
We cover topics such as:
What regulations are we facing in 2024?
When is the best time to change your provider? And why should you even do it?
How can you optimize the costs without wateri
#repost: PAYPOD X Uku Tomikas: The Power of SMS
Hello everyone, this episode is a #repost of the PAYPOD: The Payments & Fintech Podcast that I visited in June 2023.
Since 2019, PayPod has been the leading voice in the payments and fintech industry, covering advances in payments, software and new technology. Host Jacob Hollabaugh interviews industry thought leaders who are shaping the payments and fintech world, as they discuss the most imp
#repost: Voice of Fintech X Uku Tomikas: Growing your business internationally with business messgaing
Hi, this episode is a repost of the Voice of Fintech podcast that I visited in May 2023.
I had a wonderful conversation with Rudolf Falat, founder of the Voice of FinTech podcast, about expanding your business abroad and leveraging the power of business messaging.
Here is what we covered:• Click-through rate on e-mails vs. SMS or messaging apps - which is better?• How do you solve this problem? W
Marko Sulamägi: RCS in 2024 - What's the Hype About?
In this episode, my guest is Marko Sulamägi from Messente's R&D team.
Marko and I dive into the recently announced improvement for 2024 - the introduction of RCS with a new update on all of Apple's smartphone devices.
We discuss the impact of this update on the business messaging customers - and we explore how it will change how businesses interact with their customers and the new av
Karl Kalvik: Where is SMS Scam Headed in 2024?
In this episode, my guest is Karl Kalvik, the anti-fraud specialist at Messente. Karl is an expert in scam and fraud management, and he works every day to fight for the integrity of the business messaging industry.
Me and Karl talked about the current SMS scam situation and what we can expect from 2024. We also challenge the AI topic, and how will AI influence the safety of businesses and custom
Daniel Selde: Strategic Segmentation Methods for Effective Commerical Messaging
In this episode, my guest is Daniel Selde, a 4X CMO and a strategic marketing expert with over 12 years of experience in setting the strategic architecture for marketing.
Daniel opens up the world of strategic segmentation and approaching the segmentation modernly. We talk about the gap between marketing and sales teams' alignment, the structure of segmentation, and how not to overcomplicate
Katria H. Komp: Nailing Black Friday with SMS marketing
In this episode, my guest is Katria Helena Komp, Demand Generation Specialist of Messente.
With the upcoming shopping festivities, keeping up with the marketing trends is essential. Everybody is doing Black Friday. Everybody is expecting Black Friday. In this live session, me and Katria talk about:- Understanding Black Friday- The statistics of different marketing channels- How can you benefit fro
Fintech Market: Innovations in Loan Repayment Solutions
In this episode, my guest is Madis-Siim Rull, a Partnership Manager at Fintech Market. In his day-to-day work, Madis-Siim advises customers on various technical aspects of lending and loan repayment solutions, works on finding new partners, and integrates them into the Fintech Market platform.
Madis-Siim shares industry insights into the newest loan repayment solutions and how to make informed dec
Anneli Eesmann: Tips for Your Next Successful SMS Campaign
In this episode, my guest is Anneli Eesmann, the Head of Customer Support at Messente Communications. Anneli talks about preemptive and proactive collaboration with our customers.
More precisely, we discuss:
👉 What’s the importance of letting your provider know about your big campaigns
👉 The good & the worse examples of proactive (and on the contrary, the lack of) collaboration between the su
James Williams: Elevating Business Messaging Integrity
In this episode, my guest is James Williams, the Director of Programmes at Mobile Ecosystem Forum. James has been active in the business messaging industry for years, making him one of the most competent and experienced thought leaders of our time. We discuss how Mobile Ecosystem Forum (MEF) created its 9th Annual Trust Study and what are the key findings about mobile users' trust. We also dis
SMS is 9x More Effective & 15x Cheaper than Google Ads. But Why?
In this episode with Uku, we talk about the actual value of business messaging.
SMS is often considered an expensive digital channel, but have you ever compared it to other channels, such as Facebook or Google Ads?
It turns out that SMS is 9x more effective and 15x cheaper than Google ads.
Furthermore, you'll hear about:
Click-through-rates in SMS vs. other digital channels
Which promot
How To Get a Fair Price from Your SMS Service Provider?
Welcome to The Messaging Maven community podcast.
In this episode, we talk about asking the right questions about SMS pricing from your service provider.
You'll hear about:
Breaking down the cost of SMS
The issues with SMS service pricing and how they affect financial industry companies
Why asking the right questions is crucial
What to ask and why to ensure transparency, cost-efficienc
